As a group, rock musicians are known for not holding back when it comes to self-expression. For instance, Josh Todd lead singer of the mega-band Buckcherry loves his BWL silver jewelry. After meeting Bill in Sturgis, Josh took notice of the commonality between his tattoos and Bill's jewelry designs. Josh is a frequent customer, above he's wearing a custom made necklace and can often be seen wearing custom rings and bracelets.
The list of musicians representing with BWL is long: guitarist Dave Navarro of Jane's Addiction and Red Hot Chili Peppers, Tommy Lee of Motley Crue, Dierks Bentley and Keith Nelson of Buckcherry, Axl Rose of Guns 'n Roses, Eric Clapton, Elton John, Billy Gibbons, Lynyrd Skynyrd, ZZtop… the appeal is quite clear.
Beyond musicians, actors and other social celebrities also recognize the statement-making power of BWL. Bill's work is perfect for many roles, and recently he hand-crafted the jackets and some truly stunning jewelry pieces for the hit TV series "Sons of Anarchy," an American crime drama created by Kurt Sutter about the lives of a close-knit outlaw motorcycle club operating in Charming, a fictional town in California’s Central Valley. Above is actor Ron Perlman’s character "Clay Morrow" is sporting a BWL leather jacket, as well as rings and necklace.
Actors, fashion models, athletes… all forms of celebrities dig Bill’s work: Christian Slater, Tyra Banks, Mickey Rourke, Jay Z, Freddie Prinze, Portia de Rossi, Tyrese Gibson, Carmen Electra, Gabrielle Reece, Jessica Alba, Elijah Wood and Laird Hamilton are all customers and noteworthy names worth dropping.